Businesses of all sizes can thrive on Instagram.īecause Instagram has so many users with varying needs and interests, businesses of all sizes and across all industries can thrive on the platform. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy. users access the social platform daily and 97% use it monthly. Additionally, Statista data shows that 63% of U.S. With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people. Why your business should be on InstagramĬheck out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site. Businesses can engage millennials through Instagram, and it’s powerful for marketing to Gen Z and other segments.īefore connecting with your audience on social media, you should research your target customers so you understand the content they want to see and can create posts that address their needs and interests. Statista found that nearly 60% of Instagram users are under 34, and 18.1% are between 35 and 44. Instagram caters to a younger demographic. Instagram’s parent company is Meta, which also owns Facebook.
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